You must realize by now that Etsy is not really known for featuring a good number of original fine art pieces that sell for thousands of dollars. Let’s fact it…Etsy is really for selling COPIEs of original artwork that sells for $ 13.50. And not only that, but the original artwork that the copy is based on sells for $ 39.95. This is not Sotheby’s or Christie’s people…PLEASE. This is more like Wendy’s or Arby’s… you know, much lower priced items for the common man that wants value and sometimes is willing to drive-through in his Suburu to get that value…of the Value Menu.
With that being said, you need to create artwork and crafts that will appeal to the common denominator. Your artwork needs to be broadcast, not narrowcast. So where does the common man shop ? Wal-Mart. Wal-Mart is the world’s largest company by sales and by number of employees and they sure as hell got something figured out right…they sell stuff that the common man wants… at a cheap-o price … dirt cheap.
YOU MUST CREATE ART for this Wal-Mart mind. So…Go to Wal-Mart… walk in…eat their hot dogs and chili-fries for lunch… walk amongst them… what are they wearing ? What do they smell like ? What are they thinking ? Get inside their heads…. There’s not much there ! Create artwork for the vacant minded…create artwork for the person who does not want to think very much at all. Velvet Elvis ? DO IT !
Dogs playing cards ? DO IT !
Little kids dressed like farmers ? DO IT !
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